Responsible care Nynas is committed to Responsible Care, the chemical industry's programme for continuous improvements within safety, health, environment and quality – popularly abbreviated SHEQ. Companies that sign up to Responsible Care commit to binding rules. The programme includes minimising consumption of raw material and energy, as well as instructing customers in safe methods of transporting, storing and handling our products. Part of the commitment is to be receptive to the concerns and questions raised by neighbours and municipal representatives wherever plants are located.