News from Nynas

Japanese specialist seminar

A large number of participants from leading Japanese suppliers of metalworking fluids and greases attended when Nynas organised a future-oriented seminar about lubricants.

Traditionally, Japanese companies have primarily used domestic suppliers, but in recent years it has become increasingly common for them to turn to foreign business partners as well. This was also the reason why Nynas, after many years of deliberations, decided to open a representative office in Tokyo in 2014.

“Apart from the domestic business opportunities, there’s significant potential for us to acquire internationally oriented customers thanks to the large number of Japanese customers that are active in the global market,” says Shigeru Sano, General Manager Nynas Japan.

Many manufacturers in Japan are looking for high-quality metalworking fluids (MWF) and greases. This was the background to a seminar organized by Nynas at the Swedish Embassy in Tokyo in early March.

“We have a very strong position globally when it comes to supplying base oils for these kinds of products. Because the Japanese oil market will in future be dominated by three big companies, there are concerns about poorer reliability of supply in the base oil market. In this context Nynas can play an important role,” believes Shigeru Sano.

There was a high level of interest in the Tokyo seminar. The hundred or so participants included representatives from leading Japanese companies in the MWF, greases and chemical industries.

Following an introductory presentation by Pascal Verhoie, Regional Director Nynas AMEA, a number of key areas were covered, for example current trends in the lubricating oil industry in the USA, Europe and Asia. Another important area discussed was the situation resulting from the closure of several Group 1 refineries, which has direct consequences for industrial lubricant manufacturers.

The ultimate aim of the seminar was to provide participants with a comprehensive picture of developments in the lubricating oil industry on a global level – both threats and opportunities – and also to highlight how Nynas can support players in the industry.

Japanese suppliers of base oils normally use relatively light crude oils. This means that their customers run the risk in future of experiencing a shortage of highly viscous naphthenic oils. 

“Nynas’ strength is that our portfolio of oils contains the whole spectrum, from low to high viscosity. We also comply with the requirements of Reach environmental legislation, which means that there are no problems for those customers who export to Europe. Our global supply chain also guarantees that we can supply the same products all over the world,” summarises Shigeru Sano.

Traditionally, Japanese companies have primarily used domestic suppliers, but in recent years it has become increasingly common for them to turn to foreign business partners as well. This was also the reason why Nynas, after many years of deliberations, decided to open a representative office in Tokyo in 2014.

“Apart from the domestic business opportunities, there’s significant potential for us to acquire internationally oriented customers thanks to the large number of Japanese customers that are active in the global market,” says Shigeru Sano, General Manager Nynas Japan.

Many manufacturers in Japan are looking for high-quality metalworking fluids (MWF) and greases. This was the background to a seminar organized by Nynas at the Swedish Embassy in Tokyo in early March.

“We have a very strong position globally when it comes to supplying base oils for these kinds of products. Because the Japanese oil market will in future be dominated by three big companies, there are concerns about poorer reliability of supply in the base oil market. In this context Nynas can play an important role,” believes Shigeru Sano.

There was a high level of interest in the Tokyo seminar. The hundred or so participants included representatives from leading Japanese companies in the MWF, greases and chemical industries.

Following an introductory presentation by Pascal Verhoie, Regional Director Nynas AMEA, a number of key areas were covered, for example current trends in the lubricating oil industry in the USA, Europe and Asia. Another important area discussed was the situation resulting from the closure of several Group 1 refineries, which has direct consequences for industrial lubricant manufacturers.

The ultimate aim of the seminar was to provide participants with a comprehensive picture of developments in the lubricating oil industry on a global level – both threats and opportunities – and also to highlight how Nynas can support players in the industry.

Japanese suppliers of base oils normally use relatively light crude oils. This means that their customers run the risk in future of experiencing a shortage of highly viscous naphthenic oils. 

“Nynas’ strength is that our portfolio of oils contains the whole spectrum, from low to high viscosity. We also comply with the requirements of Reach environmental legislation, which means that there are no problems for those customers who export to Europe. Our global supply chain also guarantees that we can supply the same products all over the world,” summarises Shigeru Sano.