Pan European approach for Nynas Bitumen
Rafael Renaudeau is appointed Vice President Nynas Bitumen and member of the Nynas Group Executive Committee. He will lead a newly formed organisation to cover all bitumen market areas where Nynas is located. This is a step to further strengthen Nynas position as the true bitumen specialist.
Rafael Renaudeau has a thorough commercial and operational background from different positions within Nynas. He will now manage a newly formed organisation that will cover the entire Nynas bitumen business area. The new organisation will be responsible for all sales, marketing, operations, and technical development.
For Nynas customers, the sales contacts will remain and our service to the market will be further strengthened with a new and stronger organisational structure.
“We are creating a new bitumen business organisation by merging our operations in the Nordic region, the United Kingdom and Western Europe. Market trends such as increased pan European focus, sustainable development focus, digitization of customer experience, product development and more require a holistic approach. Our response is a pan European organisation which will benefit both Nynas and our customers,” says Bo Askvik, President and CEO of Nynas.