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The transportation industry is currently experiencing its greatest revolution since the invention of the internal combustion engine. A convergence of new technologies and changing attitudes will impact every facet of the industry – from ownership to fuel and materials all the way to tyre selection.In the past, most people didn’t give tyres much thought. After all, they just want to get from A to B as safely and cheaply as possible.
Climate neutrality by 2050
Consumers will soon be choosing tyres not just for traditional reasons, but there will also be the added incentive of making a tiny but valuable contribution to a cleaner environment.
Under the Paris Agreement of 2015, the long-term goal of the European Union is climate neutrality by 2050. On the way there, the EU has set a number of interim targets – including a 40% cut in greenhouse emissions by 2030 from their peak in 1990.
Transport – a long way to go
Road transport accounts for about 22% of greenhouse emissions in the EU. In fact, it’s only sector where emissions are even higher than they were 30 years ago. When you bear in mind that tyres account for 20-30% of a vehicle’s fuel consumption, it’s easy to see that more fuel-efficient tyres will have a significant and positive effect over time.
It’s all on the label
On May 1, 2021, the next generation tyre label was introduced.
The new labels will feature more stringent limits on fuel efficiency and wet grip. Class A on the current labels will become Class B. Furthermore, an additional symbol for winter tyres is being introduced. This marking will indicate if tyres are suitable for winter conditions, ensuring that basic and uniform criteria are met across the industry.
The future lies in innovation
To keep up with growing social pressures and changing consumer behaviour, the new EU labelling scheme will drive tyre manufacturers to innovate. Tomorrow’s customer will demand safer, less noisy and more fuel-efficient tyres. Dr. Herbert Fruhmann, Marketing Manager at Nynas, which supplies tyre manufacturers with a range of specialty products, agrees that it’s an interesting time for the industry. “Yes, the current climate, “ he says, “provides a lot of opportunities. We see great potential for our product portfolio that ranges from pure naphthenic tyre oils to innovative biobased solutions, never compromising the unique characteristic when it comes to rolling resistance, which is key to reducing fuel consumption. Additionally, because our oils deliver excellent low temperature performance, they offer a route for formulators to produce winter tyres that not only meet basic requirements but exceed the limits of the 3PMSF marking,” says Dr. Fruhmann.
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