Nynas news

26/06/2017 00:20

Strong leadership advances Nynas’ position in the Middle East

Karuna Sadasivam has been recognised for her efforts as General Manager of Nynas in the Middle East as Arabian Business named her one of the top 100 most influential people in Dubai.

Mrs Sadasivam came to Nynas in 2004, since when she has worked on the coordination of Nynas’ Supply Chain and on Insulating oil Management, before she was given overall responsibility for the company’s sales of naphthenic speciality oils in the Middle Eastern market.

Her meteoric rise in the company parallels Nynas’ tremendous inroads into the naphthenic specialty oils market in the region. In the last few years, the office has dramatically increased its sales by offering diversified products with innovative solutions.

“Nynas is special,” says Mrs. Sadasivam. “Unlike many oil companies that produce commercial fuel, Nynas sets itself apart by manufacturing high-quality speciality products that are used for many decades and in most cases, can also be recycled”. 

Of note are transformer oils that insulate and cool transformers, process oils that are used to make printing inks and adhesives, and base oils that are suitable for various types of lubricants, while tyre oils are used to provide tyres with the correct properties.

Nynas has just over one thousand employees with sales offices in more than 30 countries and a head office in Stockholm, Sweden. There are production facilities in Europe and South America, and the global distribution network includes depots across the globe, with Houston, Antwerp and Singapore as the central storage and blending facilities. Its Middle East office, based in Dubai, serves 14 countries and covers the four segments of naphthenic specialty oil that Nynas is active in.

For Mrs Sadasivam, Nynas is family. She moved to Dubai more than two decades ago from southern India, where she had studied physics and received a master’s degree in teaching. The company has strong Swedish roots and empowers employees to take on challenges and prove themselves.

“I can’t imagine working anywhere else,” she says.

Further reading

New Arctic oil

A trusted supplier of transformer oils for extremely low temperatures and severe weather conditions, Nynas has developed an Arctic grade oil that complies with the toughest climate conditions.

Read more about New Arctic oil

The brains of Nynas: Rogier van Hoof

Head of Secondary Distribution since 2011, Rogier oversees and coordinates transport-related (when the product ends up on wheels) issues across the globe with suppliers, naphthenic affiliates and customers. He joined Nynas in 2005 as General Manager Naphthenics Benelux, after having worked for 20 years at a major French oil company. Rogier holds a Master’s degree in Business Management, and has also studied Mechanical Engineering. Find out what's on his mind.

Read more about The brains of Nynas: Rogier van Hoof

A versatile material

The world’s third most widely used synthetic plastic polymer, polyvinyl chloride (PVC), is used in a large variety of construction materials as well as in many other applications such as bottles, packaging and inflatables. By using Nynas naphthenic oils as an external lubricant additive in PVC, the material’s performance is significantly improved.

Read more about A versatile material