General Manager / Sales Manager
Natalia studied chemistry at the Universidad Autónoma de Madrid followed by an MBA at the EOI business school in Spain. After 11 years holding different positions at Nynas, she has stepped in as Technical Manager for the Electrical Industry based in Nynäshamn. With a lot going on, there’s a lot on her mind.
Our technical team has both extremely experienced senior advisers and young, hungry scientists brimming with ideas. My job as manager is to make the layers meet in the middle, exchanging knowledge and energy to drive our work forward. Overall, cooperation within and across departments is the key to our continued success.
When I began driving from Stockholm to Nynäshamn every morning for my new job, I realised that music wasn’t enough anymore. I’ve discovered the hugely popular podcast Serial, which dissects a true crime episode by episode. Podcasts are a new world for me, and I look forward to discovering more stories.
With a new focus on green technology, where even vegetable oils have entered the transformer debate, we will keep reminding customers about the benefits of naphthenics and never fail to point out that our oils are 100 percent recyclable. As the electrical industry in developed economies faces a huge overhaul of existing infrastructure, we aim to stay more relevant than ever.
I love this quote from GE’s former CEO Jack Welch: “If you don’t have a competitive advantage, don’t compete.” In an industry with fierce competition, Nynas has a vast product portfolio, reliable supply from a wide depot network and an extraordinary technical knowledge. This in combination with our local customer support makes us service providers. We work with our customers, so let’s compete.
My boyfriend and I set a culinary theme each month and have to contribute two recipes each. We’ve reached Vietnam, and the Banh Mi sandwich might be the winner so far. Food is very important in my family. My mother is an excellent cook and always makes my favourite dishes whenever I visit Madrid.
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