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By adapting more quickly to changes in the market, Nynas can provide its customers with the best possible conditions for innovation and use of best practice.
Last fall, Rafael Renaudeau was named VP of Nynas Bitumen. His first action was to merge the Nordic, UK and Western European businesses into a single organisation that handles sales, operations, technical support, marketing and communications.
"This is an important step in giving our bitumen business better conditions to meet the strong trends we see in the market, primarily digitisation, sustainability and changes in the supply/demand balance", he said.
In parallel with the coordination of activities on a pan-European level, regional and local sales teams have been consolidated to work more closely with customers.The goal is to build the business on best practice and operational excellence to drive growth in both product and service levels.
"With the new organisation in place, we can launch new projects to ensure that our customers are at the heart of everything we do. We want to focus on and deliver what creates value for them. This is how we will build a stronger Nynas Bitumen", said Renaudeau.
These changes are based on four sales regions – Scandinavia, Finland & Baltics, Western Europe & Poland and the UK – which work closely together and exchange experiences. It is an approach that enables further strengthening of market resources and taking action more quickly and intelligently.
"I believe that this new structure will enable Nynas Bitumen to better adapt to the changing business environment and build a solid future on that foundation. In the short term, my hope is that our customers will find a more consistent Nynas in all our markets", said Marko Sallinen, recently named Sales Director for Finland and the Baltic.
Benny Jandér, who is responsible for the Scandinavian Region, agrees:
"The new organisation allows us to respond faster to a dynamic bitumen market. That means that our customers will find a more streamlined Nynas, based on best practice from all markets where we are present. But at the same time, we maintain our local presence and the close collaboration with our customers that has always been our strength."
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