Brains of Nynas: Mériam Gourine
Mériam first joined Nynas at the age of 21, working in customer service alongside her studies. She became a permanent employee twelve years ago and now serves as Sales Manager for the UK and Ireland. Here’s what’s on her mind.
35 % CUSTOMER-ORIENTED
Customers are at the core of our business. I make it a priority to understand their needs and ensure they have the best experience with Nynas. Every interaction not only helps us serve them better, but also provides valuable insights that drive our continuous improvement.
Mériam Gourine
Mériam first joined Nynas at the age of 21. In between her studies, she worked in Nynas' customer service department and became a permanent employee in 2012. With that experience, she was able to take the next step into the role of Sales Executive for France and North Africa, a position she held for seven years. Since 2024, she has been the Sales Manager for the UK and Ireland. In addition to a Bachelor's degree in International Business, Mériam holds a Master's in International Business and Management from the University of Lille in France and the Universidad Autónoma de Baja California in Mexico.
14 % Market insights
We operate in a fast-paced, ever-evolving environment, so I strongly believe it's essential to stay aware of what's happening in the market, including emerging trends, new requirements, and industry shifts. Anticipating these changes is key to staying ahead of the curve.
15 % Teamwork
Having a strong team spirit promotes motivation, creativity, and ensures that everyone is working toward a common goal. It's essential to build trust and maintain a positive, dynamic work culture, which is a key strength at Nynas. I see sales as a team effort, where sharing experiences and knowledge is crucial to overcoming challenges more effectively and celebrating successes together.
26 % Fostering growth
My focus is on further expanding our business across the various segments where we currently operate, engaging with prospects, participating in key industry events, and reinforcing strategic partnerships. By prioritising growth, we not only strengthen our brand presence, but also lay the foundation for long-term success, while adapting to evolving market demands and building a sustainable future for Nynas.
10 % Disconnection
A healthy work-life balance is crucial for well-being and success in today’s connected world. Outside of work, I prioritise spending time with family and friends, and I make sure to maintain a strong connection with my home country, France. I enjoy challenging myself with regular workouts to keep both my body and mind energized.
